Learn How to Rank High in Bing Search Engine Using Strategies You Cannot Live Without

November 8, 2013 by admin

You don’t have to be a expert on SEO to know that Google is the world’s biggest and most popular search engine. It currently has 88% of the global market share for searches, which makes it quite natural for online marketers and webmasters to focus on what Google when they do their SEO. Many have adopted the idea that if your rank well on Google, you will rank equally well on Bing. While this may be true in some cases, this statement isn’t 100% accurate. While Google and Bing do share some similarities as far as SEO is concerned, there are also some subtle differences that website owners should be aware of.

Should You Even Care About Bing?

Some may think: I already make a lot of effort to rank high on Google, why should I care about Bing? The simple answer is: because it is the second most popular search engine and it is growing fast. Globally, Bing has 4.2% market share, while in the United States, it is 7.3%. When you consider the billions of searches done each and every day, you will still get a significant amount of queries that are run on Bing.

Even though Google isn’t likely to lose its position as the top search engine in the world anytime soon, remember that taking a few simple steps to optimize your SEO for Bing could bring you many more visitors.

Google vs. Bing: The Similarities

  • Local Search Results

Both Google and Bing offer local results. The way they rank them are also quite similar. If you run a business where customers come to your location, such as a restaurant or retail store, pretty much all of the local SEO techniques that work well on Google will also work well on Bing. This includes building citations, having positive reviews of your business online, and including your contact information clearly and consistently on all of your pages.

  • Backlink Quality

Even though Bing gives a little bit more weight to the number of backlinks that your site has, they will still need to be of high quality if you want them to help your rankings as opposed to hurting them. Therefore, your links should come from high-quality, reputable sites that are closely related to your niche. Having backlinks from “spammy” sites or websites that bear absolutely no connection to your business will hurt you both on Google and Bing.

  • Quality Content

Both search engines have released updates that penalized website owners that had poor quality content on their sites, such as articles that were copied from other websites, or content that was so poorly written it was difficult to understand. So if you thought that building a site with poor quality content stuffed with keywords will work well on Bing, think again. You will probably end up being penalized just like you would on Google.

Now the Differences

Age of Domains and Site Authority

Bing does place importance on how old your domain is when determining how high you will rank, while with Google, this isn’t much of an issue. Bing will also favor sites with .edu and .gov domains other others, while this isn’t actually the case on Google.

Flash Websites

We all know that Google doesn’t really like flash websites, however Bing does. In fact, when all other factors are equal, a Flash site will actually rank higher on Bing than it would on Google. However, you should still think carefully before using Flash on your site, or building a website that is exclusively based on Flash. You will not only affect your Google rankings, but you should also know that many mobile devices, such as the iPhone, simply can’t display Flash websites, which results in you losing potentially valuable visitors. Now that an increasing amount of users shop on their mobile devices, you definitely don’t want to alienate an important part of your customers.

Keyword Matching

Google’s most recent Hummingbird update means that the search engine is better at determining the context that surrounds the keyword. However, Bing doesn’t do this as well as Google. This means that when you optimize a site for Bing, it will be better to use exact keyword phrases.

Optimizing for Bing

If you want to optimize your site for Bing without the risk of your Google rank dropping, what should you do? Here are some additional techniques that you can use:

  • Keep your site up to speed

Site speed matters on both search engines, however, research demonstrates that it has a lot more importance on Bing. You should thus optimize your pages so that they load as fast as possible. This could be accomplished by getting a better web host in some cases, but the main reasons why sites are slow to load would be poor design. Get rid of the clutter on your page and it should load much faster.

  • Get social

Again, it is no secret that search engines love websites that are shared prominently on social media sites like Facebook, Twitter and Google+.

Unsurprisingly, Google+ is Google’s preferred social network, which means that sites that get more +1’s on it will rank better. While Bing does take this into account, it seems to like Facebook more. Sites that are featured in Facebook comments and Facebook shares more often will do better on Bing. The same is true for Twitter. Links that get Tweeted seem to weigh a bit more for Bing than for Google.

  • Avoid subdomains

Having a URL that is a subdomain will affect your SEO in a negative way both on Google and Bing. But Bing seems to penalize subdomains more than Google. Simply put, avoid subdomains.

  • Content is still king

If there is little useful content displayed on your site, chances are that it won’t rank well on Bing (or anywhere else, for the matter.) Furthermore, those who have duplicate content on different URLs will get pushed down by Bing, and some studies seem to suggest that Bing actually penalizes sites that have mostly duplicate content more than Google.

The bottom line is: your content should be unique, relevant and updated as often as possible. While you may think this isn’t a tip that is unique for Bing, quality content will have even more value on this search engine. This is due to the fact that sites which publish good content are more likely to get it shared on social media sites and to receive links on other related websites, discussion forums and blogs. As mentioned previously, Bing does place a lot of importance on the number of high quality backlinks that a site receives and also places slightly more importance on social shares than Google does. By increasing the content’s appeal, you can help your SEO tremendously, not to mention get more traffic from people who click on the shared links.

Need some help with your SEO? Let SEO Express Thailand take care of it. They have been providing SEO and online marketing services for over 15 years and have what it takes to increase your site’s rankings both on Google and Bing.


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