5 Ways to Leverage Google Plus for Your Business

October 14, 2013 by admin

While Google Plus doesn’t yet have the same popularity as Facebook or Twitter in the social media world, it is nonetheless one of the “major” social networks and thus shouldn’t be ignored if you’re using social media as part of your online marketing strategies. Even if you don’t consider social media to be important for your business, you should at least create a Google Plus account and add some information about your business to it.

Here are a few ways to leverage the power of Google Plus for your business:

#1: Boost the Visibility of Your Local Business

Using Google Plus is very important for local businesses that have a physical location and provide products or services to consumers. Restaurants, hotels, and retail stores can benefit from a presence there. So can doctors, accountants, attorneys and other professionals. Now that Google Plus has replaced Google Places, many of the local search elements now revolve around Google’s social network. When a user does a search for a keyword related to your business, they may see your listing in local search results, which include not only a link to your website, but also your contact information, as well as photos that you’ve added to your Google Plus page and reviews left by users. Individuals who are on Google Plus will receive a request to write a review of your business if they do a search for it on Google. Getting a respectable amount of genuine and positive reviews from users will help you with your local SEO.

#2: Use Google Plus Hangouts

There are dozens of online meeting services out there. The problem is that many of the commercial ones tend to be overpriced and the free ones may be quite limited in terms of features. This is where the Hangouts feature can come in quite handy. You can use it for various purposes, such as to conduct virtual meetings with your staff, vendors or business partners, conduct interviews, or launch a webinar. Conferences are limited to 10 active video participants, but you can use Hangouts to stream video to an unlimited amount of people, which is particularly useful for webinars.

#3: Make Your Business Website More Social

Just like with any other social network, you can link your Google Plus page to your business website. By installing a Google Plus badge on your site, you will help increase your following on Google’s social network. Just like on Facebook and Twitter, the more users follow you, the better it is. If you add the Google Plus badge on your site, people can follow you before they even access your site. This is because a “Follow” widget will show up next to your website’s listing on search results. All of this will help build your fanbase on Google Plus.

#4: Share Your Content With a Larger Audience

If you add articles on your website, make a blog post, or upload a video to YouTube, you can post about it on Google Plus. This can generate additional traffic to your content. Just like with any other social network, your content can go viral if Google Plus share it with their friends.

#5: Take Part in Conversations With Your Targeted Audience

People who are interested in what your business has to offer may react to your posts, ask questions, or express interest in your products. This gives you a good opportunity to show your current and potential customers that you care about them. By doing this, you can make a potential buyer who is on the fence jump in a make a purchase.

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